Framer SEO Checklist
Framer SEO Checklist
Framer SEO Checklist
A comprehensive checklist to help you rank higher on Google.
Overview
Struggling to get organic traffic from search engines to your Framer site? I’ve got your back.
This comprehensive SEO checklist is designed to help you optimize your Framer website for search engines and improve your online visibility.
This guide covers essential areas such as setup, technical SEO, keyword research, on-page and off-page SEO, and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), providing actionable steps to enhance your site's performance.
The checklist also includes a detailed video walkthrough you can find here and is available for download in two versions: Spreadsheet and Notion. (the spreadsheet also contains some tools you can use to carry out each task - both files can be downloaded using the input on the right)
Disclaimer: While a generic checklist can serve as a valuable reference, it cannot replace the personalized advice of an SEO expert. If you are serious about SEO and have the budget to invest in it, please consider hiring a professional to manage your site.
Setup:
Setup:
Connect Google Search Console to your site.
Connect Google Search Console to your site.
Connect Google Search Console to your site.
Connect Bing Webmaster Tools to your site.
Connect Bing Webmaster Tools to your site.
Connect Bing Webmaster Tools to your site.
Connect one analytics tool to your site.
Connect one analytics tool to your site.
Connect one analytics tool to your site.
Make sure your site is indexed.
Make sure your site is indexed.
Make sure your site is indexed.
Identify competitor websites that rank for key business keywords
Identify competitor websites that rank for key business keywords
Identify competitor websites that rank for key business keywords
Technical SEO:
Technical SEO:
Ensure your site is mobile-friendly.
Ensure your site is mobile-friendly.
Ensure your site is mobile-friendly.
Find indexing errors in GSC and fix them.
Find indexing errors in GSC and fix them.
Find indexing errors in GSC and fix them.
Ensure your site passes the Core Web Vitals assessment for most of the URLs.
Ensure your site passes the Core Web Vitals assessment for most of the URLs.
Ensure your site passes the Core Web Vitals assessment for most of the URLs.
Add at least one internal link to each page.
Add at least one internal link to each page.
Add at least one internal link to each page.
Add structured data to key pages.
Add structured data to key pages.
Add structured data to key pages.
Identify and fix broken links.
Identify and fix broken links.
Identify and fix broken links.
Ensure the site overall offers a good user experience.
Ensure the site overall offers a good user experience.
Ensure the site overall offers a good user experience.
Keyword Research:
Keyword Research:
Identify the main topic of the site.
Identify the main topic of the site.
Identify the main topic of the site.
Study competitors and find content gaps.
Study competitors and find content gaps.
Study competitors and find content gaps.
Create a complete list of raw keywords that you MAY target (you can cross-reference this with the gap analysis you conducted on the previous point).
Create a complete list of raw keywords that you MAY target (you can cross-reference this with the gap analysis you conducted on the previous point).
Create a complete list of raw keywords that you MAY target (you can cross-reference this with the gap analysis you conducted on the previous point).
Evaluate the list of keywords based on priority (business goals), relevance (to the main topic of the site), monthly traffic, and difficulty (start from long-tail keywords that have little traffic and very low difficulty).
Evaluate the list of keywords based on priority (business goals), relevance (to the main topic of the site), monthly traffic, and difficulty (start from long-tail keywords that have little traffic and very low difficulty).
Evaluate the list of keywords based on priority (business goals), relevance (to the main topic of the site), monthly traffic, and difficulty (start from long-tail keywords that have little traffic and very low difficulty).
Organise your content into silos or clusters.
Organise your content into silos or clusters.
Organise your content into silos or clusters.
On-Page SEO:
On-Page SEO:
Align the content’s format with search intent.
Align the content’s format with search intent.
Align the content’s format with search intent.
In the long run, aim to become a trustworthy source for information on your main topic by covering it in great breadth and depth.
In the long run, aim to become a trustworthy source for information on your main topic by covering it in great breadth and depth.
In the long run, aim to become a trustworthy source for information on your main topic by covering it in great breadth and depth.
When creating an article, always aim to provide new information to the SERP (aka information gain).
When creating an article, always aim to provide new information to the SERP (aka information gain).
When creating an article, always aim to provide new information to the SERP (aka information gain).
Get your content written by Subject Matter Experts (especially if operating in a YMYL niche).
Get your content written by Subject Matter Experts (especially if operating in a YMYL niche).
Get your content written by Subject Matter Experts (especially if operating in a YMYL niche).
Make sure to cover the topic in depth.
Make sure to cover the topic in depth.
Make sure to cover the topic in depth.
Write compelling title tags and meta descriptions.
Write compelling title tags and meta descriptions.
Write compelling title tags and meta descriptions.
Increase readability by decreasing the reading level of the document and breaking down long paragraphs into short and easy-to-consume chunks.
Increase readability by decreasing the reading level of the document and breaking down long paragraphs into short and easy-to-consume chunks.
Increase readability by decreasing the reading level of the document and breaking down long paragraphs into short and easy-to-consume chunks.
Link to relevant internal pages.
Link to relevant internal pages.
Link to relevant internal pages.
Link to relevant and trustworthy external pages.
Link to relevant and trustworthy external pages.
Link to relevant and trustworthy external pages.
Update your content at least once every six months.
Update your content at least once every six months.
Update your content at least once every six months.
Off-Page SEO:
Off-Page SEO:
Audit your backlink profile and, if necessary, disavow toxic links.
Audit your backlink profile and, if necessary, disavow toxic links.
Audit your backlink profile and, if necessary, disavow toxic links.
Build high-quality links based on topic relevance, geographic relevance, site authority, spam score, link placement, and traffic.
Build high-quality links based on topic relevance, geographic relevance, site authority, spam score, link placement, and traffic.
Build high-quality links based on topic relevance, geographic relevance, site authority, spam score, link placement, and traffic.
Analyse your competitors’ backlinks profile and close the gap between you and them.
Analyse your competitors’ backlinks profile and close the gap between you and them.
Analyse your competitors’ backlinks profile and close the gap between you and them.
Build links at a natural pace (link velocity).
Build links at a natural pace (link velocity).
Build links at a natural pace (link velocity).
Distribute your anchor text across all of the five main categories: exact match, partial match, branded, naked URL, and generic.
Distribute your anchor text across all of the five main categories: exact match, partial match, branded, naked URL, and generic.
Distribute your anchor text across all of the five main categories: exact match, partial match, branded, naked URL, and generic.
Build the majority of your links to the homepage.
Build the majority of your links to the homepage.
Build the majority of your links to the homepage.
Collaborate with the marketing team to try to increase the number of branded searches.
Collaborate with the marketing team to try to increase the number of branded searches.
Collaborate with the marketing team to try to increase the number of branded searches.
If in a highly competitive niche, consider building tiered backlinks.
If in a highly competitive niche, consider building tiered backlinks.
If in a highly competitive niche, consider building tiered backlinks.
EEAT:
EEAT:
Ensure that all the articles have been written by an SME with clear expertise and experience in the field.
Ensure that all the articles have been written by an SME with clear expertise and experience in the field.
Ensure that all the articles have been written by an SME with clear expertise and experience in the field.
Ensure all the content is factually correct, not misleading, and up to date.
Ensure all the content is factually correct, not misleading, and up to date.
Ensure all the content is factually correct, not misleading, and up to date.
Ensure every article is attributed to an author with a stand-alone, complete author page that the user can easily find and access from the article.
Ensure every article is attributed to an author with a stand-alone, complete author page that the user can easily find and access from the article.
Ensure every article is attributed to an author with a stand-alone, complete author page that the user can easily find and access from the article.
Add schema markup to each author page.
Add schema markup to each author page.
Add schema markup to each author page.
Clearly display the business contact information somewhere on the site.
Clearly display the business contact information somewhere on the site.
Clearly display the business contact information somewhere on the site.
Ensure that all the necessary policies are present on the site and are easily accessible to users.
Ensure that all the necessary policies are present on the site and are easily accessible to users.
Ensure that all the necessary policies are present on the site and are easily accessible to users.
Use organisation schema markup on the site homepage.
Use organisation schema markup on the site homepage.
Use organisation schema markup on the site homepage.
Ensure the site has an “about us” page.
Ensure the site has an “about us” page.
Ensure the site has an “about us” page.
Overview:
45-point SEO checklist to help you get your Framer website to the top of Google.
Categories:
Setup
Technical SEO
Keyword Research
On-Page SEO
Off-Page SEO
EEAT
Details:
Download FREE Copy
Get both the spreadsheet and Notion version delivered straight to your inbox.